Job Description:

This role will play an integral role in developing, articulating, and executing various aspects of content strategy & operations for our clients. You should be well-versed in music, content, and social trends, and skilled in creating engaging content strategies that integrate marketing best practices with music release planning. Responsibilities include content data analysis, ideation, acquisition, and delivery, ensuring content supports & aligns with clients goals and YouTube best practices. Work closely with clients & internal team to understand & deliver on objectives, key success metrics, to manage, optimize, & upload YouTube channel/content, and to drive growth & engagement through innovative content strategies.

Responsibilities

• Develop and articulate clear and effective content strategies in line with clients’ goals, target audience, monetization opportunities, & digital footprint.

• Lead creative decision-making by providing insights into genres, content opportunities, audiences, and evolving current content tastes.

• Perform thorough data analysis to understand content performance, audience behavior, and market trends, using these insights to optimize strategies and content offerings.

• Collaborate with clients to acquire and refine content ideas, ensuring alignment with the overall strategy and brand voice.

• Manage all aspects of content posting, including scheduling, tagging, and optimizing videos for SEO, across YouTube verticals as needed (Channel, Shorts, Community).

• Execute delivery and upload of content to YouTube, ensuring high-quality standards and adherence to YouTube guidelines.

• Monitor and report on project status, content performance, & opportunities; providing team & clients with insights and recommendations for future content directions.

• Stay up-to-date with YouTube's features, products, trends, and best practices to continue developing effective & innovative content and channel strategies.

• Work closely to guide creative teams on delivering content that is engaging, visually appealing, and on-brand.

• Act as the key point of contact regarding YouTube channel management, fostering strong, positive relationships, internally & externally.

Qualifications

• Experience in content management and strategy, with focus on YouTube.

• Strong knowledge of content marketing best practices, social media trends, and music release strategy

• Proven track record of developing and executing successful content strategies that drive growth and engagement.

• Strong analytical skills with experience in data analysis and performance metrics.

• Excellent communication and interpersonal skills, with the ability to work effectively with clients and cross-functional teams.

• Effectively able to plan ahead and anticipate timelines, requests, relevant factors, content plan; proactive approach around communication, deliverable lead time, requests, follow-up, and follow-through.

• Deep understanding of YouTube's platform, algorithm, SEO best practices.

• Creative thinker with native understanding of social media & knack for generating innovative content ideas.

• Organized and detail-oriented; ability to prioritize & manage several projects & deadlines simultaneously.

• Familiarity with video editing & production tools is a plus.